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E-Commerce
Project Muse: AI Personal Shopper
Personalized shopping companion increasing conversion by 25%.
The Challenge
Users were visiting the site but leaving without purchasing due to 'decision paralysis' and difficulty finding items that matched their style.
Our Solution
E-commerce often feels impersonal. We changed that for a global fashion retailer by building an AI styling assistant. Unlike basic chatbots, this assistant understands style preferences, body types, and current trends to make hyper-personalized outfit recommendations.
A GenAI-powered shopping assistant that engages users in natural conversation, understands visual style queries, and suggests complete looks.
Key Results
1
25% increase in conversion rate
2
30% increase in average order value
3
2M+ active monthly users
Technologies Used
Next.jsOpenAI APIPinecone (Vector DB)Node.js